In advertising, most campaigns deal with the hard selling elements of products. Its either some “Buy this” or “Buy that” or “Call this” or “Call me” gimmick.
In some other campaigns you find more emotional positions about unemotional products. You know the drill: “xxxx…rific” or “feel the rush” or “Enjoy the blah blah blah”
However every once in a while there comes a campaign with balls. Bold, blunt, and literally sometimes is dressed to kill. When these come along, we are in so much shock we don’t know what to do with them. We are unsure whether to hate them out of political correctness or to smile because someone said something we think but could never say…
Some campaigns go right to the thrust of the matter
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