THE NILE BREWERIES PITCH: 10 Things I Think It Means To The Industry

Quick summary of the issues at hand
We all know it is coming. It was rumoured and whispered in hushed tones all of last and this year. Yeah, I’m talking about the break-up of the Nile Breweries stable of beer brands. Apparently word in the grapevine was that the stable has been on its way to breaking up for a long time but was held together for various reasons but the leadership at the breweries was steadfast in keeping all the 10 brands under 1 house. Since some recent shakeups at the Jinja-based brewery though that plan has been fast tracked.
So what would it mean for the industry? Here are 10 things that I think it means for the advertising industry:
1.       Moringa Ogilvy will NO LONGER be host to all the 12 NBL brands.
2.    The brands as broken up above have the high impact brands and the premium brands. The high impact brands (Club Pilsener and Nile Special) are the more preferred to stay at Moringa because they have more recognition and will most likely have higher budget allocations.
3.       The mass brands like Eagle and Chibuku won’t be in a hurry looking to move since almost no agency will want to take them by themselves. They only make economic sense once paired with other higher revenue brands.
4.       The Premium brands might be split individually between agencies i.e. Castle Milk Stout, Redds Vodka Lemon, Nile Gold and Castle Lager, Castle Lite, and each be handed to a different agency. Or all be distributed to one house to handle that portfolio.
5.       The pitch is made harder by the fact that no Uganda Breweries beer brand is handled creatively by any Ugandan agency.(Bell is in SA , Tusker lager is at BBDO Kenya, Senator is in Kenya, Guinness sits in the UK & SA, the Diageo Reserve category is with Owen Kessel in SA)  So EVERYBODY is coming to take a piece of the pie.
6.       Uganda Waragi (EABL’s premium Ugandan spirit) is handled at Metropolitan Republic Uganda. Whether this will preclude them from the pitch is definitely a question answers are wanted to.


7.       In terms of media investment, desire to achieve economies of scale and the continued bullishness of the Uganda Media Owners’ Association are going to continue driving consolidation and the search for savings. The same way EABL will be looking to consolidate all their buys and investment under the Dentsu Aegis Network affiliate Carat Media in Uganda. So this makes me think media buying and investment might go to one house as well.
8.       There are concerns about PR and digital for these brands since across the region margins are shrinking and costs are being cut, it will be important to find more effectiveness and target audience penetration; the things that PR and Digital deliver well on. Obviously there will be infinitely more PR & digital agencies than listed above so expect that to be a hot category.
For the level of investment, you’d think they could have done more.
9.       The experiential and events division will remain mostly the same – undifferentiated and not breathtaking. The thing is the experiential element does carry a lot of potential because it creates the take-outs that brands actually want consumers to have. Smell, taste, sight, eventually leading to recall. But innovation in the category has been little and uninspiring – largely because of a large cost of reach per individual and the nasty practice of brand managers taking half the budgets as kickbacks. Eventually leading to things like the “Club MegaFest” or rather “MegaFlop” and“in-bar activations” or rather  “in-bar ways to pay campus girls”. Maybe a renewed focus will allow the brands to focus better on the goal in mind, and the agencies too.
10.   There is the thorny question of the talent that will get sacked because frankly the brands they were working are no longer there to be worked on. That’s all fine except the recent set up of J.Walter Thompson Uganda has already pilfered and pillaged the industry of any excess talent thereby making me think there will be space to absorb these people in the industry. Or maybe the newly acquiring agency will be generous enpugh to pick them up. There is of course the possibility that they won’t be let go, we don’t’ know!! But all things come to those who wait – or some Club copy writer once wrote.
There are obviously a lot of questions that need to be answered around the pitching etiquette in this town. Clients have to stop inviting everyone in town t pitches because its a waste of time and money. Someone with authority is even mooting the idea that clients should pay for agency to attend pitches – but they’ll get round to it when they do.
In the end, we can only be prepared. May the best man win.

Righteous Indignation; Things That F***ing Piss me Off and Give Me Hope

Last week, the Ugandan social media was awash with the #UGBlooggers7days [collated by the dutiful and obsessive Joel] hashtag. A conversation that started with a one Raymond’s insatiable greed for Ugandan reading material thereby plummeting the whole blogosphere into a blogging frenzy. Suffice to say I’m glad I was there to suggest the 250 word limit because certain people were talking 600 and 400 words as a minimum. And that had its own deliciousness. Savour it
More interestingly, in the course of last week, I read a post by SamiraSalwani where she explained a phenomenon called white privilege and colonial mentality. From thought provoking to downright alarming at the state of affairs in my country. I couldn’t believe my eyes as I read it. More, I couldnt believe the directness of it all. It was as if she was being fueled by that calculated methodical anger you get from serving a revenge ice cold. Under the surface but seething. Cold. Calculating. Then I realized that the ghosts I was imagining as racial anger was her razor sharp intellect.
Throw yourself upon it and die.
Die cut up in pieces from it.
Die with your ignorance bleeding from every crevice in your body.
It was not only sharp, it was steady and abiding. Diamond hard. Never goes blunt. So I looked up several of her other articles. Yeah, diamond hard intellect. But I digress.
“White privilege (or white skin privilege) is a term for societal privileges that benefit white people beyond what is commonly experienced by non-white people in the same social, political, or economic circumstances.” – That is how Google describes it.
This is what Samira had been talking about. How Ugandans or Kenyans were more likely to treat people of Caucasian extraction in more privileged ways; quicker service at restaurants, more attention in service queues, etc because of the colour of their skin. Because of a perceived superiority.
No sooner had that storm subsided than Simon released the mother of all hailstorms. The blog post can be read here. At 11:00PM he was livid and frothing at the mouth. Imagine a bull mastiff with rabies and an itch. Tearing into the New Vision and its editors. Asking pointed questions and causing uneasiness all around. He was taking names and no prisoners. 
But what he did do was raise once again the question of how a colonial sport for which every single element (riders’ kits, horses, saddles, jumping bars, etc) had been imported was able to get a page and a half of coverage in a country where our national netball team, which is going to the world cup by the way, couldn’t even afford to buy water last week. I swear I think I saw a swear word in Luganda.  
And as if the night would not end just like that. At one 1:00AM someone posted this scan from a newspaper advert yesterday. An advert for several jobs and an administrative assistant. The admin assistant had to be a foreigner!! What the f*** were they thinking? Can you be more disrespectful than that? How dare you?!! Is this your father’s house?!!
Now I was frothing at the mouth. I wanted to say something. To write to these people. To say to them they couldn’t be so stupid. You can’t feel that untouchable and hope to get far ahead. Then I realized that it wasn’t just me. Its like all the media I had been exposed to had riled me up, had made me think of all the opportunities that people had missed and all the mistreatment people suffered because of this stupid white privilege.
But also I felt a sense of relief as I dozed off.


Because my anger was a sign. A sign that there is a new wind sweeping across Africa. People were questioning these “practices”. And they won’t stop because the awakening was happening. Yes, the good jobs might continue going to the less educated less experienced white people and their lackeys. The projects will end and they will have to go back home, or not. But us here, we are building our country. One brick at a time. One step at a time. And hopefully through blogs like this, one story at a time.
I’m off to lunch

Uganda Bloggers 7 Day Challenge:The 4 Stages of Mentorship: A Quick Exploration Of The Inevitable Conflict Between Mentors & Their Charges

Back when I was but young and naïve I was mentored by a young man who was only but slightly older than I was and who my friends derisively called “The Shark”. He was in the 95thpercentile of intelligence of anyone I had known at the time. Even to this day, The Shark is in the top 5 most intelligent people in the world I have met. He was astute. He worked like a demon. He was driven. He was many things to many people but above all he was torrentially unrelenting. He would not quit and could not be out performed. He wore you down with the sheer amount of energy and work output he brought to a single project or even a conversation. These things made him unbeatable but also unforgiving. Of any insurrection or disloyalty. Or any perceived slight done to him.
He was what I wanted to be. I attended law school so I could learn how he thought. I dated law school girls so I could see women through his eyes. I even went as far as mimicking his gestures to achieve the demagogue like – power he held over rooms when he spoke. Oh, how had I been patient.
One day as we walked from his hostel to Wandegeya to get some rolex for supper he said something to me “There are 4 stages to any mentorship Identification, Bonding, Conflict, Resolution. We are heading into the conflict zone. Be prepared.” I was confused so I asked him and what follows is the transcript of that relationship.
Identification: There is a stage where the mentor and the mentee evaluate each other. Each one assessing their prey. Each one thinking they have the advantage on the other. The mentor driven by some egoistic need to impress upon someone young their skills and their wisdom. The desire to get unquestioned loyalty and attention. The mentee thinks he has found a gold mine. Where he can learn without question, slack without rebuke and be treated with favour without end. At some point in this stage the decision is made to enter this dance to the death.
Bonding: The bonding process was essential as after discovery the mentor and mentee got to know each other, spent inordinate amounts of time with each other. The mentor sees all their own promise and achievements in the mentee while the mentee hopes that they can be up to and maybe even more than the mentor. They will adopt their mentor’s speech patterns, diction, choice of reading material and even dress elements or overall approach to fashion (grungy, rugged, formal, sharp, clean cut, etc) It was in this space that the critical mistake of crossing boundaries was always bound to occur. For the mentee, it was out of naiveté but for the mentor the decision was almost always borne out of some misguided sense that they could trust the mentee and after all, if they were “showing them the ropes” why couldn’t they “let them in”. The result was a mismatch between expectations and reality. This is of course naturally aided by the process that it’s only the people who you care about who can hurt you.
Conflict: And then it finally came. It’s confusing that people who can be so obsessed with each other can so quickly devolve into near mortal enemies. Why? Because in most cases what draws people into mentor mentee relationships is what revolts them against each other. In the bonding process above the “deep dive’ that happens allows people to look deep and what they often see is a reflection of themselves. And they don’t like that. They quickly notice traits that are way to familiar with, either taking advantage of others, a mean streak, a penchant for exploitation, taking others for granted, a knack for ingratitude, etc. These things trigger a separation of swift and decisive proportions.
Resolution: In the time apart both parties think evaluate and weigh the mentorship and what it could do for them. Whenever the mentee repents (as the mentor has no need to and will never feel the need to and more importantly is bound for the sake of the relationship dynamic never to apologize) and sees the folly of their ways, they re-approach, this time with the hindsight of wisdom and the cautious shield of distance; careful to never be too clingy or appear too eager or too keen. Tempered. Tamed. Mentored.
Today I have mentors but I make the deliberate effort not to work with them. On projects yes, over the long haul definitely not. Because they are human. Because they are fallible. Also, idols like mentors are better seen on a pedestal and never up close. Whether that is because to not show the cracks in the idol or the flaws in the mentor, it’s a practice that serves to protect both of them.

REPOST: Uganda Bloggers 7 Day Blogging Challenge: Calling All Ugandan Bloggers

This is a call to all Ugandan Bloggers, all protocol observed.

There has been a decline in the blogging habits of many erstwhile Ugandan bloggers. We do not know whether it is because you guys got jobs and went abroad but that is not the point. In a bid to renew the blogging culture of many of us RaymondNevAllan with the input of OliveRuthDan Lynn and I, decided to challenge ourselves to write each day for at least 7 days starting today.

You can write about anything and everything as long as it is not less than 250 words.

Please share you blog on Twitter so we can comment and experience your experiences with the hashtag #UgBloggers7Days.

Let others know.



At what now seems a long ago time I was invited to the finale of the 2014 UEFA Champion’s League live screening. It was the epic clash between the mercurial Athletico Madrid and the galactic Real Madrid. Going into the clash Athletico had overcome the giants from Milan, the ensemble from Barcelona and had left the Chelsea bus in tatters. They had done well indeed but the Real Madrid team had overcome 3 German teams to get to the final; Schalke 04, B. Dortmund and B. Munich. They too had overcome great odds. Now I’m not a football fan or enthusiast for that matter but I remember these details because in the middle of the match I got into a somewhat animated conversation with the epic Boaz Shani. One that would niggle me to no end till today;
I postulated that there was a data war coming. He said that what I was saying was what the market had said when Seacom had launched back in July 2009 and it was all speculation. He insisted that the telecoms had been too lazy to roll out and sell the requisite amount of fiber and internet connections that would drive economies in order to generate profits. He said that the internet prices as they were, were guarded by a “cartel” of people enjoying super profits and in whose interests it wasn’t for prices to drop. I was perplexed. So I probed.
“How about the many more people they would connect? They could make more money, they could translate the internet into all sorts of languages, answer all sorts of questions that farmers  and small businesses had,” I asked.
The answer came back clipped curt sentences. “That means nothing to them. Just last month I fired my internet service provider. I mean I’d been with these guys from the beginning. I had brought them lots of business. I had referred all my clients to them. And they just disconnected me without even a phone call or a notice or even an invoice. I now know they have grown too big to care about us small businesses. And that’s the problem with the whole industry”
“So where do we go?”
“The answer will come once the Google satellite is up and the country becomes one big hotspot. Well maybe not the whole country but even just Kampala. It will be enough for internet prices to plummet and these Telco’s to learn their lesson”
He made so much sense I almost believed him.  But I wasn’t convinced. If the Google internet was going to level the field why were the telecoms doing nothing about it since they would most likely be the hardest hit? My own observation had been that since the last great price wars that brought so much misery and tears to the category vows had been taken never to go back there again. Never
The price wars left everyone bleeding
But after the Airtel Warid merger the market had moved to stasis. Growth had almost plateaued. However Orange which hadn’t had much success in the voice category had been continually registering considerable success in the data category especially on the small screens which surprisingly didn’t reflect on why the big screens. Someone somewhere asked “What are those guys doing?”
So it crept up on us.
Slowly, deliberately, MTN Uganda’s communication started having social networking icons. It started with Facebook, then twitter, then YouTube and now you’ll find LinkedIn and Instagram. This of course followed by their recent release of the “What do crocodiles eat?” TV commercial shows a focus by the business on internet services as a priority.
The recent launch of Airtel’s “Switch On” – (good product review to be read here) also indicated that this area has growth potential.  What’s interesting with Switch On is the way it was built like a lifestyle product – not inflexible and rigid like most of the category products but responsive and built around how consumers live and use data. Almost intuitive – this was a win.
Even Smart East Africa Telecom, the newest market entrant in the Telco sector entered with a data offer. 30 days free surfing and data. The offer might be attractive and as most things in this market go, it will be tested. Ugandans never fail to test (they use the word “Jaribu” more than the originators of the word which is of Swahili origin)
However corporate war like the military war of days past has morphed like modern day warfare into something of a fight-between- handcuffed men. After the Uganda Communications Commission (UCC) put out their moratorium on all telecom promotions the market is likely to see an increase in the how-much-providers-will-offer-customers versus the previous who-has-the-lowest-price model. So there will be no dramatic price cuts and no front page news about this. Not yet.
It will be who offers more.
But all the above is only an indication of war, nothing more. Well that may be true but when the two biggest players in the market – who ostensibly have the most to lose start shoring up resources and the small players do about or learn nothing from it, there is little wonder why they are small players.
Will the data war wait for Google to launch its satellites over Africa? I don’t think so. I think that with two more ISPs entering the market by end of year both heavily backed to drive data acquisition and marketing to the hilt we are likely to see moves and steps that will drive customers’ uptake and optimal utilization of the data space much much sooner. Here are 6 trends currently in motion that we are likely to see amplified going ahead:
  1. The Age of The Device: We will see increased focus on devices and whether this is from the telecom network operators MTN, AIRTEL, ORANGE, SMART, UTL, etc. ) Or from devices providers (Transtel, Nokia, Huawei, etc.) themselves it will matter little. The biggest challenge in the past was access in the last mile; how would people access this wonderful world of the internet? How would they enjoy it? How would you sell them data if tehy had no smart phones? Given the wildfire growth of WhatsApp, Facebook and other apps I feel confident to say the device saturation will get there soon enough.
  2. Product Recombination and Innovation: We will see more combined and spliced product offerings; those with more will offer less product and more options. Those with less with offer more product with less options. Confusing? If all you have is data, you will offer more ways to enjoy that data, (e.g. is smile@night/weekend  bundles) while if you are a telecom operator you will look to offer minutes, SMS and data packages/combos to customers as a way to entice data consumption. Whichever way you do it, its important that get to know that your data offering is solid.
  3. Speed, Like Size Does Not Matter: Speed isn’t what it used to be. Customers don’t are for it as much as they used to just like women moved on from their obsession with size. Why?Because speed is a function of technology and investment. If a customer gets a faster phone they will enjoy more speeds, they know that but they are happy with what they have. If the ISP or telecom gets more money, they will invest in upgrading their users’ experience to the next level of speed and tehy also know that. So speed doesn’t differentiate. Stability is the key now. The connection has to be stable. It can be average speed but stable is important. And that is why Smile has picked its niche and is comfortably nestling in it. A stable connection means your download links won’t break but is also predictable and that is a critical thing with the web.

  4. Experience Will Drive New Inroads: From the Orange Expo to the MTN Internet Expo we are seeing more demonstrability of capacity and possibility by providers and operators to bring an experience the public cannot find in great advertising. It doesn’t mean people will not need the great ads but it means before people buy they will want to “see” the Ugandan way – with their hands!
  5. Sharing And Engagement Is The Master Key: When “#StanAirtelUg” hit the market about two years ago no one thought it as possible to do; to have round the clock response to customers online for the second largest telecom provider in the market? Impossible. But they did it. #StanAirtelUg proved that appearing superhuman, being indefatigable and being on point with customer responses was possible. To a point where “Stan” was the answer to everything. Was Airtel going to launch a rocket to the moon? Ask Stan. Would Museveni retire in 2021? Ask Stan (sic) even Stan doesn’t know that one. Anyway, the point being they broke a barrier and challenged the industry. Now at every moment the MTN Instagram page is filled with what they are doing, where they are or who they are rewarding. Is it exhausting, redundant, time consuming? Yes, but if they don’t do that people will never spend their MBs following them and will instead end up on the @Bus250 IG (Don’t ask how I found out). The truth is that other brands are building their engagement platforms as well but they are all following the leaders and that’s who we really talk about on here. We are seeing a lot more traction in the advocacy and NGO sectors too and that will continue to grow as engagement opens up an erstwhile apathetic young audience to issues and activism. If people can share it, they can talk about it – and you can talk to them.
  6. The Rise of The Influencer: call them big wigs, influencers, twitterati whatever you call them. They are looked up to in the social media world and digital world. They can be recognized by followers, influence, responses, like, follows, RTs, Favs name it. People who in online speak “run these streets”. Whenever brands have had run-ins with them, there’s been carnage and bloodletting. Why? Because these customers are articulate, they are sharp, they are educated and mostly fearless. Some classic examples was the epic battle between Caleb and MTN when he started that page MTN SUCKS; they called him to their office and things got heated; then of course the dance of death that happens regularly between Dr. Thome and Umeme whenever there is no power in Bunga; the short lived spat between Collinsand Vivo Energy didn’t last since the brand capitulated. But its not been all bad because there are good moments too, for example when KFC launched in Kampala it was trending for two weeks on social media that there was food for 99,000/= or that hashtag #AtDuskWeRise; much spoken about but not as much done to raise the requisite amount of FOMO. My last example is the last how all the influencers came together to ““#BuyABrick”” for the 40 days over 40 smiles campaign to build a dormitory in Luweero for an orphanage. Splendid use of influencers and all done on a small budget. As brands move, they are going to need to build their own arsenal of influencers; people who will stand in their corner when the gloves are off. Yes, they can be bought but you don’t have that much money. So build engagement experiences and make them love your brands.


Image taken from @Ayampatra
The war is coming. I only hope we are ready both as customers and brands because surely this only where the fittest come out alive. Just like those real guys crept up on Athletico Madrid in that finale.
Spartan out!

In Uganda what you wed isn’t what you marry – Airtel and Warid Part II

In a recent blog post I was talking about what the buyout of Warid by Airtel meant for Uganda. And now that the wedding campaign has come out and we know that the fact for sure is that it is real I think it’s going to be exciting to see how the in-laws work together to make sure the marriage stays together or doesn’t. Well from an industry standpoint the issues to fix will be many.
Well, because not unlike human relationships marriages (or mergers) are not easy. The first issue normally comes with choosing which side of the bed. A small issue but you see in the end even when the wife will take her husband’s name she will have great influence on how happy he is for the rest of his life. So he has to make certain concessions. I think things like that can be deal breakers and impact the relationship deeply.
It is my strongly held view that while Airtel has its merits it also has challenges that will not allow it to get the most out of its new “wife”.  Its like how you date the most enviable girl on the market and you marry her. The truth is that all the other guys wanted her but didn’t have the cojones to approach her. But in reality while you had the balls in a moment of courage you can’t tame her or keep her down or whatever male subjugation of women is called these days. She had a life of her own before you came and you are hoping she dims her brightness for you. Ugandan women – no chance. You must find your place in her shadow /spotlight or another wife.
As the most enviable brand in the market people were aware of what they were buying. They knew where Warid was at every point in the value chain. Known for the most innovative product offers on the market that bright star considerably dimmed when compared to the lackluster and modular Airtel charade. The truth is that integration of products can happen but when push comes to shove most of Warid’s innovative products will be dropped in order to drive a more streamlined brand agenda and product profile. The sad thing is that those were the things people loved about Warid in the first place. So the wife must assume the position and prepare herself. Things like the Entrepreneurship Fund don’t have equivalents on the robust aggressive Airtel side of things. Like marrying a man who never puts the toilet seat down when he goes to the washroom, he never knows why you get UTI after UTI. If he changed his behavior he might be able to afford that little dress you want.
Buyouts are different from mergers in that the guys who get bought out never get a choice on whether they stay. Most times a young blue-eyed auditor from a world renowned audit firm works out the optimum “offload capacity”; how many resources the buyer is able to take on with the buyout and therefore the rest will have to be offloaded. Now it might mean more revenues for Allen and her cohorts at the URA but if more than 50% of the current employees at Warid get laid off she can expect that much less in taxes and probably not as much an increase in boda boda revenues as their new chosen professions start to emerge. Kind of like a guy telling you after getting married that you have to drop your single wild partying friends since they “aren’t in your class anymore” and yet that brother met you in club!!
Most times the husband determines the sex positions the relationship will assume. Sure when you are dating he might let you ride on top a few times but my feelings are that this normally tends to change once the ring is slipped on. Similarly, if it was not previously determined how the customers are going to get screwed, there are going to be issues about this. Mass market pricing and continuously communicating seemed to have worked around what Warid was doing however whether this will work for the aloof new head of house is another matter. We wait and watch for changes coming soon. For now I would tell the customer to assume the position.
Speaking about positions, when the hottest girl on the market gets taken other girls get jealous most especially her friends. It says they weren’t worthy enough of the ring; especially when some of them have been on the shelf for a longer period of time-openly looking to be picked up, attending weddings, being at funerals, showing open interest, going to the gym so as to hide the cellulite [read UTL]. It simply isn’t fair. It makes them seem less attractive and openly speaks about their value to the market. But then what I think is that such behaviour prompts the lady in muzigo number 3 to get all antsy and start asking for her own wedding (no more akawundo kakubye’dirisa – Luganda for cohabiting). And we can already see this behavior with freebie Fridays, bonus weekends, etc. We are going to see a lot more “promos” from MTN before the market settles. Whether that is a bad or good thing we are yet to see but I can tell you that all the miniskirts are going to come out now.
Meanwhile back at the ranch
Now how about the step children? Anyone in the industry and who knows their products well knows that Warid Pesa was the most superior mobile money product offering on the market. Some have argued it was a technology thing [a superior IN] and others had it down to the Chinese invasion [Huawei and ZTE]. Either way the erstwhile sheltered child of the home Airtel Money was not as boasted or even as robust. With the marriage comes the scenario of the mother saying to the father “don’t let your child spoil my child with his bad manners”. One of two scenarios could result. The stepchild is abandoned; Warid Pesa gets chopped up for pieces or some modules but is overall co-opted into Airtel Money. In the second scenario; the stepchild thrives and shines – someone thinking straight takes Warid Pesa and gives it its true place in the spotlight and watch it make money for them.
When I first said the reason for the buyout was because Airtel needed a superior product to compete with across the continent, it was argued that Uganda was the last place to look for such a thing – since as my former boss used to say “Nothing good grows out of Uganda” but consider this for a minute. If you buy Warid in Uganda you not only get a challenger brand and 3 million customers, you also buy a mobile money product superior to anything you have anywhere on the continent in 17 countries, complete with its copyrights. Now the details were not disclosed but if I were an Indian billionaire I would think that’s 17 stones to pay for 2 birds. Like marrying a girl and finding out can also cook, and think business. Don’t laugh, in Kampala it’s like a venn diagram to find a girl who can do all three!! The third quality? That one they can all do – with bells and whistles!
I think that we are bound for some turbulence ahead but then again like most things Ugandan, someone who is NOT the ordinary citizen will win. We can celebrate now and we should because after all who doesn’t need a party in these dark times but we should always keep an eye on that shiny horizon for the sky rumbles and cloud billow with the wind of changing times.


What Does it Mean to Insulate Our Friendships?

Insulating our friendships means doing things or taking actions that will protect your friendship from strong, sudden or violent forces like relatives, family, drama, sudden windfalls, ex-girlfriends, unseen circumstances.
It means taking action:  you sacrifice, you protect, you defend, you give up things you want, you talk about uncomfortable truths, you affirm people so they know how you feel about them, you reassure them when they are uncertain, you fight for them, you bleed for them, and you forgive them, you learn the things they like…
Because all these actions create an “insulating” layer that make you a friend worth keeping in all circumstances.
They say without doubt and in black and white “you are precious to me and I value our friendship
….and I don’t think anyone can do more than that.